This job holder will be responsible for translating and transferring of ideas / concepts / designs into promotional videos, displays and marketing brochures for products, developing distinctive videos & artworks for branded products, in house brands, and creating visual designs for corporate literature.
1. Creative Solutions
Understanding the creative requirements and business needs.
Creating and delivering motion graphics for social media (FB, Insta, TikTok, Snapchat, YouTube), stand-alone stores, CP stores, and other omni-channel mediums.
Manage in-store LED screens across six territories by providing video content for promotions, product launches and seasonal campaigns and ensure content is implemented and excuted in an orderly manner.
Planning shoots (photos and videos) as per requirement coming from the marketing team.
Editing photos & video footage to create videos with music and subtitles for optimum results for print, web and other medium.
Resizing and adapatation of ready content (stills & video) as per different screen sizes.
Develop graphics and layouts for promotion posters, logos, displays etc.
Review final layouts and suggest improvements as needed.
Designing proposals and artwork for marketing brochures, leaflets, coupons, catalogues, and flyers.
Prepare Art works for Signage’s (outdoor / indoor).
Manage office / internal communication via LED screens and other content requirements.
Research and keep abreast of the latest designs, market trends, developments in IT and needs of the customers.
Prepare Photoshop presentations as and when required under the direction of the Marketing Manager.
Coordinate with the Marketing team in executing their requirements of seasonal changes and store screens.
Keep abreast of the latest trends, tools and technologies in Graphic Design.